New Route data shows impacts per hour

Last week we published a new dataset in R36. This one reflects a fairly stable picture from that made live in June – we’re really just refreshing the inventory. As a result the topline data is fairly stable from where it stood. You can find a summary market report on the new release at the […]

September 2020 fieldwork update

Fieldwork update September 2020 Route paused fieldwork in early March 2020 to ensure the safety of interviewers and participants alike. Since then, we have conducted pilot tests to check on the feasibility of returning to interviewing. Encouragingly, Face To Face has tested well. Given this, we have recommenced fieldwork (from late August 2020) on a […]

Robert Ray joins out-of-home audience research body Route as CEO

Today we’re delighted to announce the appointment of Robert Ray as CEO. Robert, formerly MD of PHD’s Global Strategy Unit, marketing director at The Newspaper society and MD of Starcom Worldwide, as well as founder and CEO of conduit5 Consultancy, will use his extensive experience in advising some of the world’s largest advertisers and marketing […]