Putting social on the OOH spectrum

Ever wondered, amidst all the noise and bluster, where social media platforms sit in the real world? Recent analysis from UKOM shows the age breakdown of Facebook, Instagram and Snapchat audiences according to the minutes spent using the platforms. This demonstrates that 37% of Facebook time is generated from audiences aged under 35 with 12% […]

OOH Up Duck!

New data released today (8th March) by Route show that the audience of out of home advertising has increased in the last quarter. Growth is seen for both digital screens and posters. Following sustained investment in new inventory, the audience for digital out of home (DOOH) continues its recent growth. DOOH now offers advertisers 60% […]

Can I have a “P” please Bob?

Digital out of home (DOOH) is buoyant. It continues to increase audiences and revenues. However, some have argued that it is yet to define its real purpose and place in the marketing mix. That was my takeout from the recent Mediatel OOH Summit. In classic marketing theory, there are four Ps – product, price, place […]