Robert Ray joins out-of-home audience research body Route as CEO

Today we’re delighted to announce the appointment of Robert Ray as CEO. Robert, formerly MD of PHD’s Global Strategy Unit, marketing director at The Newspaper society and MD of Starcom Worldwide, as well as founder and CEO of conduit5 Consultancy, will use his extensive experience in advising some of the world’s largest advertisers and marketing […]

Summary of changes to Route data

Route launches improved audience measurement for OOH. April 30th sees the introduction of a new Route, designed to enable the analysis of digital ‘spots’.  The new currency incorporates a series of developments which will improve the measurement of out of home advertising in Great Britain, for both posters and screens. There are fundamental changes to […]

Changes to Data Outputs

Changes to Data Outputs The April 2020 release (R34) incorporates a range of fundamental changes to the methodology. These affect both the definitions and calculations made and, in turn, the audience numbers produced. Here we summarise the changes applied to the data outputs – namely the introduction of more granular audiences and the application of […]