Released today, a new Digital Out-of-Home Glossary marks the first time that the industry has come together to agree on a set of shared terms across multiple areas, including measurement, programmatic and targeting. The glossary has been developed by IAB UK’s Digital Out-of-Home (DOOH) Advisory Group, the trade body for Out-of-Home (OOH) advertising Outsmart and […]
New Route data shows impacts per hour
Last week we published a new dataset in R36. This one reflects a fairly stable picture from that made live in June – we’re really just refreshing the inventory. As a result the topline data is fairly stable from where it stood. You can find a summary market report on the new release at the […]
September 2020 fieldwork update
Fieldwork update September 2020 Route paused fieldwork in early March 2020 to ensure the safety of interviewers and participants alike. Since then, we have conducted pilot tests to check on the feasibility of returning to interviewing. Encouragingly, Face To Face has tested well. Given this, we have recommenced fieldwork (from late August 2020) on a […]
Route – A technical overview – Traffic Intensity Model
The measurement of out of home advertising audiences is simple in theory, yet can be fiendishly complex in practice to carry out. With this in mind we have partnered with our friends at Ipsos Mori to provide some further guidance on good practice in the field of out of home advertising measurement. The second paper […]
New OOH audience data published
New data from Route show a stable picture in the delivery of audiences for the outdoor sector. Under typical conditions, 97% of the population will see out of home advertising every week. 84% of adults will see a digital screen in this time. Route measures audiences for 11,324 digital screens, an increase of 1.3% from […]