Almost everyone is mad, but some can control their madness

Route measures advertising in the public spaces. To sell outdoor ads, we need to understand where people go, how they do so and what the look at whilst doing it. Route has been measuring this since 2013. 2016 saw Route and Ipsos Connect agree a new contract for the provision of out of home audience […]

Inside, looking out

The latest Route data (R24) now incorporates views from on-train audiences who see platform ads through carriage windows in its audience measurement calculations. Our audience measures now take account of people travelling on trains through railway stations who have a realistic likelihood to see advertising through their windows. This applies both on the approach to […]