Route announces new ‘spot level’ ratings for digital screens and posters

Route, the audience research body for out-of-home advertising in Great Britain, is today launching an evolved measurement system which offers spot level audience measurement at 15-minute levels for ads played out on each and any poster or screen. This development will mean more scope for advertisers to plan effective and efficient campaigns and ensures the […]

James Whitmore to step down as MD of Route after 15 years

After nearly 15 years of steering Route, the audience research body for out-of-home (OOH) advertising in Great Britain, MD James Whitmore is to step down. The search for a replacement will be driven by the triumvirate, Katherine Almond, chair of Route, and the respective chairs of the associations that represent the buy and sell side […]

Out of home advertising audiences buoyed by growth of digital screens

Driven by significant growth from digital out of home screens, new audience data released by Route paints the picture of an industry in rude health. 98% of the adult population in Great Britain will see an out of home advert, whether a poster or a screen, each week. At the forefront of the strong industry […]

Route Appoints Katherine Almond as Non-Executive Chair

Route, the audience measurement body for OOH media in Great Britain, has appointed Katherine Almond as non-executive chair of the board. Katherine has a passion for understanding human behaviour and brings a wealth of research and media experience to the not-for-profit Joint Industry Currency (JIC). As non-executive chair, Katherine will be responsible for maintaining Route’s […]