[
  {
    "environment": "All Environments",
    "cover_pct": 96.94,
    "reach": 53891802
  },
  {
    "environment": "Roadside (Inventory with a vehicular audience)",
    "cover_pct": 95.84,
    "reach": 53275878
  },
  {
    "environment": "Bus (Bus exterior)",
    "cover_pct": 88.05,
    "reach": 48948876
  },
  {
    "environment": "Supermarket (exterior)",
    "cover_pct": 25.85,
    "reach": 14369185
  },
  {
    "environment": "Taxi (Taxi exteriors)",
    "cover_pct": 22.25,
    "reach": 12370265
  },
  {
    "environment": "Rail Station",
    "cover_pct": 10.73,
    "reach": 5964499
  },
  {
    "environment": "Shopping centres (interior)",
    "cover_pct": 10.58,
    "reach": 5883552
  },
  {
    "environment": "Underground station",
    "cover_pct": 6.62,
    "reach": 3680827
  },
  {
    "environment": "Train carriage interior",
    "cover_pct": 6.36,
    "reach": 3536381
  },
  {
    "environment": "Shopping centre (exterior)",
    "cover_pct": 6.34,
    "reach": 3524976
  },
  {
    "environment": "Tube carriage interior",
    "cover_pct": 5.94,
    "reach": 3300543
  },
  {
    "environment": "Motorway service stations",
    "cover_pct": 3.92,
    "reach": 2179574
  },
  {
    "environment": "Tram or light railway carriage interior",
    "cover_pct": 0.64,
    "reach": 356330
  }
]