Environment analysis
Route measures 13 OOH environments. Data: week in March 2026 · 10s:0s schedule · GB adults 15+
Weekly impacts by environment
Classic
Digital
| Environment | Total weekly impacts | Classic | Digital | Digital % |
|---|---|---|---|---|
| Roadside (Inventory with a vehicular audience) | 5,621,707,252 | 3,457,300,771 | 2,164,406,481 | 39% |
| UndergroundStation-London | 3,238,703,007 | 2,416,757,009 | 821,945,998 | 25% |
| Shopping centres (interior) | 2,044,138,721 | 129,465,994 | 1,914,672,727 | 94% |
| Rail Station | 1,314,726,985 | 601,497,350 | 713,229,635 | 54% |
| Bus (Bus exterior) | 1,070,057,459 | 1,070,057,459 | 0 | 0% |
| Supermarket (exterior) | 215,737,565 | 47,265,229 | 168,472,336 | 78% |
| Tube carriage interior | 210,425,279 | 210,425,279 | 0 | 0% |
| Taxi (Taxi exteriors) | 150,240,941 | 150,240,941 | 0 | 0% |
| Motorway service stations | 82,654,415 | 28,483,928 | 54,170,487 | 66% |
| Shopping centre (exterior) | 43,508,869 | 4,371,965 | 39,136,904 | 90% |
| Train carriage interior | 36,988,496 | 36,988,496 | 0 | 0% |
| UndergroundStation-Glasgow | 22,192,677 | 14,561,434 | 7,631,243 | 34% |
| Tram or light railway carriage interior | 20,681,571 | 20,681,571 | 0 | 0% |
Cover and reach by environment
| Environment | Cover % | Reach |
|---|---|---|
| All Environments | 96.94% | 53,891,802 |
| Roadside (Inventory with a vehicular audience) | 95.84% | 53,275,878 |
| Bus (Bus exterior) | 88.05% | 48,948,876 |
| Supermarket (exterior) | 25.85% | 14,369,185 |
| Taxi (Taxi exteriors) | 22.25% | 12,370,265 |
| Rail Station | 10.73% | 5,964,499 |
| Shopping centres (interior) | 10.58% | 5,883,552 |
| Underground station | 6.62% | 3,680,827 |
| Train carriage interior | 6.36% | 3,536,381 |
| Shopping centre (exterior) | 6.34% | 3,524,976 |
| Tube carriage interior | 5.94% | 3,300,543 |
| Motorway service stations | 3.92% | 2,179,574 |
| Tram or light railway carriage interior | 0.64% | 356,330 |