Demographic	Reach	Cover %
All Adults	53,891,802	96.94%
Main Shopper	43,200,179	96.96%
ABC1	30,168,434	97.74%
C2DE	23,723,368	95.95%
All Adults 55+	20,512,362	96.10%
All Adults 35-54	16,819,348	97.65%
All Adults 15-34	16,560,091	97.29%
Main Shopper with children	12,708,070	97.52%

Reach by month

Reach is stable year-round — the y-axis is compressed to make the small monthly variation visible.

Trends across releases

Frame counts and weekly impacts by classic/digital split, tracked by Route release quarter.

Frame count

Classic Digital

Weekly spot impacts

Classic Digital

Schedule note: unlike the 10s:0s headline figure elsewhere on this page, this chart uses a 10s spot / 50s break schedule.

Data files — machine-readable JSON

Release metadatarelease.json

Summary KPIs + reach by monthsummary.json

Reach by demographicreach-by-demographic.json

Impacts by environmentimpacts-by-environment.json

Reach by environmentreach-by-environment.json

Impacts + reach by regionimpacts-by-region.json

Impacts by conurbationimpacts-by-conurbation.json

Media owner frame countsmedia-owners.json

Trends across releasestrends.json

Release notes historyrelease-notes.json

For AI/agent context see llms.txt. JSON-LD Dataset schema is embedded in each page <head>.

Key caveats

Schedule sensitivity: The headline weekly impacts figure uses a 10s spot / 0s break schedule. A 10s:50s schedule reduces total weekly impacts by ~36%. Always confirm the schedule when comparing figures across sources.

Data week: All figures are from one week in March 2026. Route releases new data quarterly. Reach is stable year-round; impacts may vary seasonally.

Digital vs classic: Digital frames are only 6% of inventory (20,806 of 374,333) but reach the majority of adults due to concentration in high-traffic locations.