Region analysis
Weekly impacts and reach across 13 BARB TV regions. Data: week in March 2026 · 10s:0s schedule · GB adults 15+
Weekly impacts by region
Region data table
| Region | Weekly impacts | Reach | Digital Impacts % | Classic Impacts % |
|---|---|---|---|---|
| London | 8,467,223,182 | 14,978,468 | 38% | 62% |
| North West | 1,283,371,765 | 6,929,239 | 49% | 51% |
| Midlands | 1,233,795,766 | 9,359,533 | 52% | 48% |
| Yorkshire | 759,845,673 | 6,661,792 | 47% | 53% |
| Central Scotland | 641,029,059 | 3,508,054 | 50% | 50% |
| South and South-East | 539,430,593 | 10,155,397 | 39% | 61% |
| North East | 341,092,122 | 2,624,288 | 52% | 48% |
| Wales | 250,459,774 | 3,078,418 | 36% | 64% |
| East Of England | 233,838,055 | 6,417,322 | 39% | 61% |
| West | 152,289,384 | 3,103,135 | 51% | 49% |
| South West | 82,373,498 | 2,304,139 | 34% | 66% |
| North Scotland | 74,731,544 | 1,466,231 | 43% | 57% |
| Border | 12,282,826 | 1,143,556 | 32% | 68% |
Reach by region