Analysis of the most recent Route data shows that the increased investment in digital out of home inventory (DOOH) is having a positive effect upon audience sizes. With 5,774 digital frames now being measured by Route, we see that a campaign including all of these will return 50% GB cover in a week.
In a boost for advertisers targeting London audiences, digital screens perform even better reaching 80% of adults reflecting the relative concentration of digital inventory within the capital. The data also demonstrates the strength of OOH and DOOH in reaching younger audiences too. DOOH now reaches 85% of all 18-34s in the London BARB region on a weekly basis.