New data from Route underlines the growth of digital out of home (DOOH).
Investment in digital screens from media owners continues apace. The number of screens measured by Route increased by 7% in the last quarter and by 29% in the last 12 months. Perhaps unsurprisingly, having more digital screens has led to larger audiences across the core campaign metrics of reach, frequency and impacts.
Since March, digital out of home has…
- Increased reach by 3% to 32.3m adults per week (62% GB cover)
- Increased impacts by 11% to 833.4 million per week
- Increased frequency by 8% to 25.75 per week (meaning the screens will be seen an average of 25.75 times per week)
Below you will find links to download a State of The Nation report on digital out of home audiences and also an infographic summary of the data.