New data released from Route (R26) show that audiences for posters and digital out of home advertising have grown in the last 12 months in terms of the impacts being delivered.
The increase in digital impacts reflects the larger number of screens being measured by Route. In the last year, total impacts from digital screens have increased by 23%, whereas poster impacts are up by 7% from a smaller selection of frames.
The continued investment from media owners now means a more widespread distribution of digital screens. As a result, advertisers can now achieve 60% weekly cover of adults aged 15+ in Great Britain using digital screens alone – an increase of 34% since Q1 2017.
Download the chart here.