Latest Route data from R23 in June 2017. Digital Out of Home (DOOH)

Route measures Digital Out Of Home (DOOH). Here, using data drawn from R23 (released in June 2017) we demonstrate some key campaign measures for a randomised 500-frame digital campaign. These frames span all environments. The data which we show below are the result of averaging five random samples of 500 frames. All data are based on all adults 15+ in GB, unless specifically stated. We have set all campaigns to begin in June 2017 and set all frames to a 33% share of voice.