Investigating How Cover Builds Over Time

New analysis from Route shows how cover builds over time depending on the campaign makeup and weight. This shows how digital screens can be effectively used to build cover as well as frequency and the strength of the ever-hardy poster.

Key takeouts from the analysis include:

  1. In many instances, digital screens are as effective cover builders as their always-on paper based cousins
  2. In some environments, digital cover is higher than that for posters
  3. Roadside offers the quickest cover build by environment

The interactive dashboard below shows the data in action. Use the filters to alter the data displayed on the charts. If any selection returns a ‘blank’ return, this means that there is insufficient inventory to run your query and you sholuld select an alternative weight / target.