News

Out of home advertising audiences buoyed by growth of digital screens

Driven by significant growth from digital out of home screens, new audience data released by Route paints the picture of an industry in rude health. 98% of the adult population in Great Britain will see an out of home advert, whether a poster or a screen, each week. At the forefront of the strong industry […]

Digital Out Of Home – 1bn Impacts Each Week

Digital out of home (DOOH) now offers more opportunities for advertisers to reach audiences than ever before, thanks to continued investment into digital screens. New data from Route demonstrates that digital screens generate 36% more impacts than they did 12 months ago. This means that over 1 billion impacts are now seen through digital out […]

Route increases accuracy with a new traffic intensity model

Route has updated the traffic intensity model (TIM) that is central to the calculation of audience measurement for out of home advertising. Why is this important for advertisers? It means that Route’s audience information is based on more precise data, making the estimations more reflective of real-world behaviour. It helps to pull apart the data […]

Screens continue to shine while posters remind us of their strength

New data released by Route re-affirms out of home as the most wide-reaching medium in Great Britain. 98% of the population sees it each week. The data also reflects continued investment in new out of home infrastructure. In the last year, the number of digital screens measured by Route has increased by 40%. Digital out […]