News

Growth in out of home advertising

New data released from Route (R26) show that audiences for posters and digital out of home advertising have grown in the last 12 months in terms of the impacts being delivered. The increase in digital impacts reflects the larger number of screens being measured by Route. In the last year, total impacts from digital screens […]

Route Appoints Katherine Almond as Non-Executive Chair

Route, the audience measurement body for OOH media in Great Britain, has appointed Katherine Almond as non-executive chair of the board. Katherine has a passion for understanding human behaviour and brings a wealth of research and media experience to the not-for-profit Joint Industry Currency (JIC). As non-executive chair, Katherine will be responsible for maintaining Route’s […]

New techno-sensorium improves measurement

Audience measurement for out of home advertising in GB has just become even more accurate. It now better reflects real-world audiences for campaigns. This is thanks to the introduction of Route’s world-leading multi sensor tracking devices (MST). With the rapid expansion of digital signage, we were concerned that a two-tier audience currency may emerge where […]

Putting social on the OOH spectrum

Ever wondered, amidst all the noise and bluster, where social media platforms sit in the real world? Recent analysis from UKOM shows the age breakdown of Facebook, Instagram and Snapchat audiences according to the minutes spent using the platforms. This demonstrates that 37% of Facebook time is generated from audiences aged under 35 with 12% […]

OOH Up Duck!

New data released today (8th March) by Route show that the audience of out of home advertising has increased in the last quarter. Growth is seen for both digital screens and posters. Following sustained investment in new inventory, the audience for digital out of home (DOOH) continues its recent growth. DOOH now offers advertisers 60% […]