Route’s general manager, Euan Mackay, urges market researchers to defend the statistics and methodologies and speak up for evidence, accurate measurement and robust data. While I’m no mental health practitioner, I think it’s time that our industry checks itself in for some therapy. Our industry has issues. It’s suffering an identity crisis which stems from […]
Why are people working in media and advertising choosing to discard centuries of understanding in an attempt to get with the kids, asks Route’s James Whitmore I’m surprised about how laissez-faire we are with the words we use. If you lose the battle for language, you’re unlikely to win a war for understanding. By way […]
Route, the audience research body for out-of-home advertising, has commissioned an expanded and renewed six-year research project worth £20m. James Whitmore explains what happens next.Good news in the world of joint industry currencies. Route has guaranteed an increased level of funding until 2023 and signed a new long-term agreement with Ipsos Connect, the research company, […]
The approach to communications has remained pretty much unchanged for a lot longer than we realise, even if most of the detail is different, writes James Whitmore. Dorothy L Sayers may not be to everyone’s taste. Her plots can take a while to unfold. But she is hot on social description and her 1933 mystery […]