With the launch of the new currency, users of Route data will notice some changes. We know that change can be unsettling and so to try and make the transition to the brave new world as smooth as possible, we have produced a handy FAQ document setting out both short and slightly longer answers to […]
New data from Route shows that 98% of people see out oh home advertising each week in Great Britain. The data, which now features a new measure of spot level ratings for digital screens, enables users to calculate the reach and frequency for any/all of the 392,412 frames within the dataset. This gives scope to […]
Route launches improved audience measurement for OOH. April 30th sees the introduction of a new Route, designed to enable the analysis of digital ‘spots’. The new currency incorporates a series of developments which will improve the measurement of out of home advertising in Great Britain, for both posters and screens. There are fundamental changes to […]
Changes to Data Outputs The April 2020 release (R34) incorporates a range of fundamental changes to the methodology. These affect both the definitions and calculations made and, in turn, the audience numbers produced. Here we summarise the changes applied to the data outputs – namely the introduction of more granular audiences and the application of […]
The April 2020 release (R34) incorporates a range of significant developments to the methodology. These affect the definitions and calculations made and, in turn, the audience numbers produced. Here we summarise the changes applied to the data models and algorithms – namely the introduction of spot ratings, application of seasonal impacts and the evolution of […]