Route launches improved audience measurement for OOH. April 30th sees the introduction of a new Route, designed to enable the analysis of digital ‘spots’. The new currency incorporates a series of developments which will improve the measurement of out of home advertising in Great Britain, for both posters and screens. There are fundamental changes to […]
Changes to Data Outputs The April 2020 release (R34) incorporates a range of fundamental changes to the methodology. These affect both the definitions and calculations made and, in turn, the audience numbers produced. Here we summarise the changes applied to the data outputs – namely the introduction of more granular audiences and the application of […]
The April 2020 release (R34) incorporates a range of significant developments to the methodology. These affect the definitions and calculations made and, in turn, the audience numbers produced. Here we summarise the changes applied to the data models and algorithms – namely the introduction of spot ratings, application of seasonal impacts and the evolution of […]
We’ve made quite a lot of significant methodological changes of late (see here for a summary) which got us and our friends at Ipsos thinking that perhaps it was time to produce a technical overview of how Route comes together. Written by Andrew Green – Ipsos‘ Global Head of Business Development, Audience Measurement – the […]
The April 2020 release (R34) incorporates a range of significant developments to the methodology. These affect both the definitions and calculations made and, in turn, the audience numbers produced. Here we summarise the changes applied to the data inputs – namely the inventory, sample, traffic intensity model and the population counts. Inventory The total inventory […]