Back in 2016, when Route’s contract with Ipsos was renewed, it was agreed that we would evolve to improve a number of key elements of our measurement. The end goal was set to measure spot level ratings for digital out of home by the end of 2020. We are starting to bear witness to some […]
Today (8th June) Route has published the latest audience data for out of home advertising in GB. This release reflects a step forward on the currency’s evolution and demonstrates progress towards Route’s end goal of delivering spot level ratings for digital out of home ads by the end of 2020. Within the new data we […]
New data released from Route (R26) show that audiences for posters and digital out of home advertising have grown in the last 12 months in terms of the impacts being delivered. The increase in digital impacts reflects the larger number of screens being measured by Route. In the last year, total impacts from digital screens […]
Route, the audience measurement body for OOH media in Great Britain, has appointed Katherine Almond as non-executive chair of the board. Katherine has a passion for understanding human behaviour and brings a wealth of research and media experience to the not-for-profit Joint Industry Currency (JIC). As non-executive chair, Katherine will be responsible for maintaining Route’s […]
Audience measurement for out of home advertising in GB has just become even more accurate. It now better reflects real-world audiences for campaigns. This is thanks to the introduction of Route’s world-leading multi sensor tracking devices (MST). With the rapid expansion of digital signage, we were concerned that a two-tier audience currency may emerge where […]