News

Choose (Edinburgh) Life

CHOOSE (EDINBURGH) LIFE After publishing the first of our “Eye On” analyses which takes a closer look at Edinburgh. I thought, what better way to lead it in than to borrow heavily from an Edinburgh classic…   Choose life. Choose a parliament. Choose Nicola, Ruth and Kezia Choose Brexit and an Indyref2. Choose a pure barry castle. Choose […]

Digital out of home

Does Route do DOOH?

We’re often asked, does Route measure digital out of home (DOOH). Pleasingly the response is both simple, and fun to say… “We do do DOOH”. DOOH is a relatively small but growing component of the inventory that Route measures. The most recent Route release R23 (from Q2 2017) included a total of 5,551 digital ad frames […]

Time to Rehab and Rejuvenate Research

Route’s general manager, Euan Mackay, urges market researchers to defend the statistics and methodologies and speak up for evidence, accurate measurement and robust data. While I’m no mental health practitioner, I think it’s time that our industry checks itself in for some therapy. Our industry has issues. It’s suffering an identity crisis which stems from […]