News

Can I have a “P” please Bob?

Digital out of home (DOOH) is buoyant. It continues to increase audiences and revenues. However, some have argued that it is yet to define its real purpose and place in the marketing mix. That was my takeout from the recent Mediatel OOH Summit. In classic marketing theory, there are four Ps – product, price, place […]

Three Billboards

Three Billboards… The movie awards season has officially kicked off. Featuring heavily is a film underlining the powerful effect of outdoor advertising, Three Billboards Outside Ebbing, Missouri. Without giving away too many spoilers, the billboards act as a catalyst for action and drive the plot forward by engaging both the townsfolk and dontchaknow, the leading […]

Almost everyone is mad, but some can control their madness

Route measures advertising in the public spaces. To sell outdoor ads, we need to understand where people go, how they do so and what the look at whilst doing it. Route has been measuring this since 2013. 2016 saw Route and Ipsos Connect agree a new contract for the provision of out of home audience […]