We’ve made quite a lot of significant methodological changes of late (see here for a summary) which got us and our friends at Ipsos thinking that perhaps it was time to produce a technical overview of how Route comes together. Written by Andrew Green – Ipsos‘ Global Head of Business Development, Audience Measurement – the […]
The April 2020 release (R34) incorporates a range of significant developments to the methodology. These affect both the definitions and calculations made and, in turn, the audience numbers produced. Here we summarise the changes applied to the data inputs – namely the inventory, sample, traffic intensity model and the population counts. Inventory The total inventory […]
Route has partnered with motion design experts We Are Seventeen to distill down all the complexity of the Route methodology into a handy, and dare we say it, pretty darn beautiful two minute video. We’re very proud of this work and excited to finally air it for public consumption. Watch the video below.
Route, the audience research body for out-of-home advertising in Great Britain, is today launching an evolved measurement system which offers spot level audience measurement at 15-minute levels for ads played out on each and any poster or screen. This development will mean more scope for advertisers to plan effective and efficient campaigns and ensures the […]
After nearly 15 years of steering Route, the audience research body for out-of-home (OOH) advertising in Great Britain, MD James Whitmore is to step down. The search for a replacement will be driven by the triumvirate, Katherine Almond, chair of Route, and the respective chairs of the associations that represent the buy and sell side […]