Publishing Schedule

Here you will find the current publishing schedule for Route data which includes a summary of any developments that will be featured. Route – summary time plan 5.0 – 20170728

Visibility Research

Visibility research – hit rates for poster panels

Below is a link to a report summarising eye-tracking visibility research which is used to inform Route’s model. This research outlines the visibility hit rates for poster panels of varying sizes and formats within the UK. Visibility Research – Visibility Hit Rates for Poster Panels

Mary Meeker

Share of media time vs share of ad revenue

Mary Meeker’s annual internet trends report for 2017 has been released. We’ve updated her “share of media time / share of ad revenue” chart.

Rate card 2017

Here you will find the rate card for 2017.


Here you will find copies of the current Route questionnaires. There are two here.