Frame granularity

Here you will find key documents relating to the Frame Granularity development

The original proposal from Ipsos on how we will get to a more granular level of data can be found here.

Route-Granularity – Initial pres- client-internal use -170406-V2-AZ

A Q&A document responding to some queries raised by Route stakeholders with regards Frame Granularity can be found here:

Route – Granularity – Feedback responses – client-internal use only -170406

An example of how the Frame Granularity analysis works in principle is found here.

Route-Granularity-SPEED_ExampleLink-client-internal use-170410-V1

Here you will find an outline of the profiling demographic variables which will be available at a frame level, once the granularity development is in place.

Route – Frame Granularity Demographic Spec – 20170421

Comments Off on Frame granularity