Here you will find a copy of the presentation that Euan Mackay presented at the MRG conference in December 2017. This outlines the rationale for not including mobile operator data into Route.
- New Route data – digital shines, posters hold strong but large formats are disappearing
- Digital out-of-home delivering audiences from Dingwall to Doncaster
- Out of home advertising audiences buoyed by growth of digital screens
- Digital Out Of Home – 1bn Impacts Each Week
- Route increases accuracy with a new traffic intensity model