Below is a link to a report summarising eye-tracking visibility research which is used to inform Route’s model. This research outlines the visibility hit rates for poster panels of varying sizes and formats within the UK. Visibility Research – Visibility Hit Rates for Poster Panels

Mary Meeker’s annual internet trends report for 2017 has been released. We’ve updated her “share of media time / share of ad revenue” chart.

Here you will find a document outlining who we work with at Ipsos and MGE and an outline of responsibilities.

Login to view more details

Login to view more details