Below is a link to a report summarising eye-tracking visibility research which is used to inform Route’s model. This research outlines the visibility hit rates for poster panels of varying sizes and formats within the UK. Visibility Research – Visibility Hit Rates for Poster Panels
Mary Meeker’s annual internet trends report for 2017 has been released. We’ve updated her “share of media time / share of ad revenue” chart.
Here you will find a document outlining who we work with at Ipsos and MGE and an outline of responsibilities.
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