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Visibility research – hit rates for poster panels
Below is a link to a report summarising eye-tracking visibility research which is used to inform Route’s model. This research outlines the visibility hit rates for poster panels of varying sizes and formats within the UK. Visibility Research – Visibility Hit Rates for Poster Panels
Share of media time vs share of ad revenue
Mary Meeker’s annual internet trends report for 2017 has been released. We’ve updated her “share of media time / share of ad revenue” chart.
Ipsos and MGE team
Here you will find a document outlining who we work with at Ipsos and MGE and an outline of responsibilities.
Technical reports
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