On top of the core survey, we have conducted a wide range of bespoke studies each of which has answered a specific gap in our knowledge and helped improve inputs to our model. These include
Flow studies in interior spaces – for rail, retail and airport. These tell us how people move around when they are not constrained by corridors and pavements. Techniques include observation, recall and task-based activities.
Views from public transport
How often do people look out of the window of a bus or a train? What do they look at? For how long do they look?
Tube car OTS
What do people look at when they are in a tube train?
How does the nature of illumination impact on the audience for an advertising site? Is there an advantage to rear-illumination or digital? Does it make a difference if you are driving or walking? What is the order of these differences?
Re-contact studies for airport users
If you fly off on holiday or business, your GPS records are of little use to a GB audience study. We re-contact air travellers so that we can link them to our stay-at-home respondents.
What do moving images do to hit rates? How much earlier do you see a moving ad than a static one? Eye-tracking work calibrates the effect of scrolling and digital motion on hit-rates.
Taxi GPS study
How far do taxis travel? Where do they go? How long are they moving and stationary? Does this vary by city? Involved placing GPS meters with taxis in three cities across GB and underpins the taxi modelling.