A visual approach

The short video below summarises the Route methodology in just two minutes.

 

A technical approach

ROUTE-A Methodological Overview-April 20-V1[1]

For those wanting a little more depth and technical insight, then direct your attention to the link below. Working in partnership with Ipsos Mori, we present a technical report outlining good practice protocols in measuring audiences for out of home advertising.

Click here to download the report.