The measurement of out of home advertising audiences is simple in theory, yet can be fiendishly complex in practice to carry out. With this in mind we have partnered with our friends at Ipsos Mori to provide some further guidance on good practice in the field of out of home advertising measurement.
The second paper which we have published focuses on the Traffic Intensity Model and how best to measure the volumes being exposed to out of home ads. You can download a copy of the report here.
The first report in the series around the overall process can be found here