Growth in out of home advertising

New data released from Route (R26) show that audiences for posters and digital out of home advertising have grown in the last 12 months in terms of the impacts being delivered. The increase in digital impacts reflects the larger number of screens being measured by Route. In the last year, total impacts from digital screens […]

Can I have a “P” please Bob?

Digital out of home (DOOH) is buoyant. It continues to increase audiences and revenues. However, some have argued that it is yet to define its real purpose and place in the marketing mix. That was my takeout from the recent Mediatel OOH Summit. In classic marketing theory, there are four Ps – product, price, place […]

Three Billboards

Three Billboards… The movie awards season has officially kicked off. Featuring heavily is a film underlining the powerful effect of outdoor advertising, Three Billboards Outside Ebbing, Missouri. Without giving away too many spoilers, the billboards act as a catalyst for action and drive the plot forward by engaging both the townsfolk and dontchaknow, the leading […]