Inside, looking out

The latest Route data (R24) now incorporates views from on-train audiences who see platform ads through carriage windows in its audience measurement calculations. Our audience measures now take account of people travelling on trains through railway stations who have a realistic likelihood to see advertising through their windows. This applies both on the approach to […]

Choose (Edinburgh) Life

CHOOSE (EDINBURGH) LIFE After publishing the first of our “Eye On” analyses which takes a closer look at Edinburgh. I thought, what better way to lead it in than to borrow heavily from an Edinburgh classic…   Choose life. Choose a parliament. Choose Nicola, Ruth and Kezia Choose Brexit and an Indyref2. Choose a pure barry castle. Choose […]

Underground, overground, measuring spree

Underground, overground, measuring spree Route, the audience research body for out-of-home advertising, has commissioned an expanded and renewed six-year research project worth £20m. James Whitmore explains what happens next. Good news in the world of joint industry currencies. Route has guaranteed an increased level of funding until 2023 and signed a new long-term agreement with […]