Putting social on the OOH spectrum

Ever wondered, amidst all the noise and bluster, where social media platforms sit in the real world? Recent analysis from UKOM shows the age breakdown of Facebook, Instagram and Snapchat audiences according to the minutes spent using the platforms. This demonstrates that 37% of Facebook time is generated from audiences aged under 35 with 12% […]

Inside, looking out

The latest Route data (R24) now incorporates views from on-train audiences who see platform ads through carriage windows in its audience measurement calculations. Our audience measures now take account of people travelling on trains through railway stations who have a realistic likelihood to see advertising through their windows. This applies both on the approach to […]

Choose (Edinburgh) Life

CHOOSE (EDINBURGH) LIFE After publishing the first of our “Eye On” analyses which takes a closer look at Edinburgh. I thought, what better way to lead it in than to borrow heavily from an Edinburgh classic…   Choose life. Choose a parliament. Choose Nicola, Ruth and Kezia Choose Brexit and an Indyref2. Choose a pure barry castle. Choose […]