Changes to calculations and modelling

The April 2020 release (R34) incorporates a range of significant developments to the methodology. These affect the definitions and calculations made and, in turn, the audience numbers produced. Here we summarise the changes applied to the data models and algorithms – namely the introduction of spot ratings, application of seasonal impacts and the evolution of […]

Digital Out Of Home – 1bn Impacts Each Week

Digital out of home (DOOH) now offers more opportunities for advertisers to reach audiences than ever before, thanks to continued investment into digital screens. New data from Route demonstrates that digital screens generate 36% more impacts than they did 12 months ago. This means that over 1 billion impacts are now seen through digital out […]

Growth in out of home advertising

New data released from Route (R26) show that audiences for posters and digital out of home advertising have grown in the last 12 months in terms of the impacts being delivered. The increase in digital impacts reflects the larger number of screens being measured by Route. In the last year, total impacts from digital screens […]