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OOH: look at that reach

Euan Mackay

A recent article published by Campaign, claims that TV’s weekly reach among 16-24s is unparalleled. It is almost true. It sits second to that of out of home advertising (OOH). Data from BARB is used to show that television reaches 85% of 15-24s each week. An impressive level of cover. This statistic is then used […]

February 7, 2018February 7, 201815-24 BARB Cover dooh millennials ooh planning Rapport reach television

Digital OOH continues to grow across GB

Euan Mackay

New data from Route is released today (7th December). This shows that the audience of digital out of home (DOOH) advertising continues to grow and now offers advertisers 51% cover of GB adults each week. Other points worth noting in the data include: Digital OOH now reaches 92% of Londoners each week East of England […]

December 7, 2017December 8, 2017Cover data digital dooh media out of home planning

Digital Cover reaches 50%

Euan Mackay, opinion pieces

Analysis of the most recent Route data shows that the increased investment in digital out of home inventory (DOOH) is having a positive effect upon audience sizes. With 5,774 digital frames now being measured by Route, we see that a campaign including all of these will return 50% GB cover in a week. In a […]

September 29, 2017September 29, 2017BARB Cover data digital dooh London millennials

Blog Posts

  • New Route data – digital shines, posters hold strong but large formats are disappearing
  • Digital out-of-home delivering audiences from Dingwall to Doncaster
  • Out of home advertising audiences buoyed by growth of digital screens
  • Digital Out Of Home – 1bn Impacts Each Week
  • Route increases accuracy with a new traffic intensity model
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