New data from Route shows that 98% of people see out oh home advertising each week in Great Britain. The data, which now features a new measure of spot level ratings for digital screens, enables users to calculate the reach and frequency for any/all of the 392,412 frames within the dataset. This gives scope to […]
A recent article published by Campaign, claims that TV’s weekly reach among 16-24s is unparalleled. It is almost true. It sits second to that of out of home advertising (OOH). Data from BARB is used to show that television reaches 85% of 15-24s each week. An impressive level of cover. This statistic is then used […]
New data from Route is released today (7th December). This shows that the audience of digital out of home (DOOH) advertising continues to grow and now offers advertisers 51% cover of GB adults each week. Other points worth noting in the data include: Digital OOH now reaches 92% of Londoners each week East of England […]
Analysis of the most recent Route data shows that the increased investment in digital out of home inventory (DOOH) is having a positive effect upon audience sizes. With 5,774 digital frames now being measured by Route, we see that a campaign including all of these will return 50% GB cover in a week. In a […]