The dust has just about settled on the fallout of the recent General Election where once again, London demonstrated that it thinks and acts just a little bit differently from the rest of Great Britain. Using Route data we’ve dug into the numbers to analyse where there are gaps in behaviours between London and the average Briton. Recent […]
We’re often asked, does Route measure digital out of home (DOOH). Pleasingly the response is both simple, and fun to say… “We do do DOOH”. DOOH is a relatively small but growing component of the inventory that Route measures. The most recent Route release R23 (from Q2 2017) included a total of 5,551 digital ad frames […]
Mary Meeker’s annual internet trends report for 2017 has been released. You can view the full 300+ page report here. One of the slides compares the share of media time and the share of advertising revenue within the USA. We have taken it upon ourselves to help Mary out by updating the chart for the […]
Route’s general manager, Euan Mackay, urges market researchers to defend the statistics and methodologies and speak up for evidence, accurate measurement and robust data. While I’m no mental health practitioner, I think it’s time that our industry checks itself in for some therapy. Our industry has issues. It’s suffering an identity crisis which stems from […]
Underground, overground, measuring spree Route, the audience research body for out-of-home advertising, has commissioned an expanded and renewed six-year research project worth £20m. James Whitmore explains what happens next. Good news in the world of joint industry currencies. Route has guaranteed an increased level of funding until 2023 and signed a new long-term agreement with […]