Three Billboards… The movie awards season has officially kicked off. Featuring heavily is a film underlining the powerful effect of outdoor advertising, Three Billboards Outside Ebbing, Missouri. Without giving away too many spoilers, the billboards act as a catalyst for action and drive the plot forward by engaging both the townsfolk and dontchaknow, the leading […]
Route measures advertising in the public spaces. To sell outdoor ads, we need to understand where people go, how they do so and what the look at whilst doing it. Route has been measuring this since 2013. 2016 saw Route and Ipsos Connect agree a new contract for the provision of out of home audience […]
New data from Route is released today (7th December). This shows that the audience of digital out of home (DOOH) advertising continues to grow and now offers advertisers 51% cover of GB adults each week. Other points worth noting in the data include: Digital OOH now reaches 92% of Londoners each week East of England […]
Recent analysis of Route data has identified the extent to which the reach of regional campaigns extends outside the regions where the frames are clustered. This points towards one of the core strengths of out of home as an advertising vehicle. It can offer a ‘best of both worlds’ approach for brands providing both contextual […]
Apparently New York, Sydney and Vancouver are among the most “walkable” cities in the world. Turning to Route data, we can determine which of our 24 urban conurbations is the most “walkable” in our own way; by establishing who marches the furthest in an average week. What we did The first step was to dig […]