We’re often asked, does Route measure digital out of home (DOOH). Pleasingly the response is both simple, and fun to say… “We do do DOOH”. DOOH is a relatively small but growing component of the inventory that Route measures. The most recent Route release R23 (from Q2 2017) included a total of 5,551 digital ad frames […]
Why are people working in media and advertising choosing to discard centuries of understanding in an attempt to get with the kids, asks Route’s James Whitmore I’m surprised about how laissez-faire we are with the words we use. If you lose the battle for language, you’re unlikely to win a war for understanding. By way […]