Route launches improved audience measurement for OOH. April 30th sees the introduction of a new Route, designed to enable the analysis of digital ‘spots’. The new currency incorporates a series of developments which will improve the measurement of out of home advertising in Great Britain, for both posters and screens. There are fundamental changes to […]
Route, the audience research body for out-of-home advertising in Great Britain, is today launching an evolved measurement system which offers spot level audience measurement at 15-minute levels for ads played out on each and any poster or screen. This development will mean more scope for advertisers to plan effective and efficient campaigns and ensures the […]
New data released by Route, show the continued growth of digital screens. They also further underpin the position of posters as the leading medium in offering advertisers ubiquitous reach. However, there is some evidence that the availability of large format posters being on the wane. Fuelled by continued investment, the number of digital screens measured […]
Driven by significant growth from digital out of home screens, new audience data released by Route paints the picture of an industry in rude health. 98% of the adult population in Great Britain will see an out of home advert, whether a poster or a screen, each week. At the forefront of the strong industry […]
Digital out of home (DOOH) now offers more opportunities for advertisers to reach audiences than ever before, thanks to continued investment into digital screens. New data from Route demonstrates that digital screens generate 36% more impacts than they did 12 months ago. This means that over 1 billion impacts are now seen through digital out […]