Inside, looking out

The latest Route data (R24) now incorporates views from on-train audiences who see platform ads through carriage windows in its audience measurement calculations. Our audience measures now take account of people travelling on trains through railway stations who have a realistic likelihood to see advertising through their windows. This applies both on the approach to […]

Digital out of home

Does Route do DOOH?

We’re often asked, does Route measure digital out of home (DOOH). Pleasingly the response is both simple, and fun to say… “We do do DOOH”. DOOH is a relatively small but growing component of the inventory that Route measures. The most recent Route release R23 (from Q2 2017) included a total of 5,551 digital ad frames […]