Almost everyone is mad, but some can control their madness

Route measures advertising in the public spaces. To sell outdoor ads, we need to understand where people go, how they do so and what the look at whilst doing it. Route has been measuring this since 2013. 2016 saw Route and Ipsos Connect agree a new contract for the provision of out of home audience […]

Underground, overground, measuring spree

Underground, overground, measuring spree Route, the audience research body for out-of-home advertising, has commissioned an expanded and renewed six-year research project worth £20m. James Whitmore explains what happens next. Good news in the world of joint industry currencies. Route has guaranteed an increased level of funding until 2023 and signed a new long-term agreement with […]