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Route’s evolution is on-track with new data release

press releases

Today (8th June) Route has published the latest audience data for out of home advertising in GB. This release reflects a step forward on the currency’s evolution and demonstrates progress towards Route’s end goal of delivering spot level ratings for digital out of home ads by the end of 2020. Within the new data we […]

June 8, 2018June 7, 2018audience audience measurement data dooh HERE Ipsos maps ooh R27 rail Route

Blog Posts

  • DOOH glossary paves way for industry-wide advertising standards
  • New Route data shows impacts per hour
  • September 2020 fieldwork update
  • Route – A technical overview – Traffic Intensity Model
  • New OOH audience data published
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