Changes to data inputs

The April 2020 release (R34) incorporates a range of significant developments to the methodology. These affect both the definitions and calculations made and, in turn, the audience numbers produced. Here we summarise the changes applied to the data inputs – namely the inventory, sample, traffic intensity model and the population counts. Inventory The total inventory […]

Mind The Gap

The dust has just about settled on the fallout of the recent General Election where once again, London demonstrated that it thinks and acts just a little bit differently from the rest of Great Britain. Using Route data we’ve dug into the numbers to analyse where there are gaps in behaviours between London and the average Briton. Recent […]