Route has partnered with motion design experts We Are Seventeen to distill down all the complexity of the Route methodology into a handy, and dare we say it, pretty darn beautiful two minute video. We’re very proud of this work and excited to finally air it for public consumption. Watch the video below.
Audience measurement for out of home advertising in GB has just become even more accurate. It now better reflects real-world audiences for campaigns. This is thanks to the introduction of Route’s world-leading multi sensor tracking devices (MST). With the rapid expansion of digital signage, we were concerned that a two-tier audience currency may emerge where […]