millennials – Route Research Ltd

OOH: look at that reach

A recent article published by Campaign, claims that TV’s weekly reach among 16-24s is unparalleled. It is almost true. It sits second to that of out of home advertising (OOH). Data from BARB is used to show that television reaches 85% of 15-24s each week. An impressive level of cover. This statistic is then used […]

Digital Cover reaches 50%

Euan Mackay, opinion pieces

Analysis of the most recent Route data shows that the increased investment in digital out of home inventory (DOOH) is having a positive effect upon audience sizes. With 5,774 digital frames now being measured by Route, we see that a campaign including all of these will return 50% GB cover in a week. In a […]

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