Three Billboards

Three Billboards… The movie awards season has officially kicked off. Featuring heavily is a film underlining the powerful effect of outdoor advertising, Three Billboards Outside Ebbing, Missouri. Without giving away too many spoilers, the billboards act as a catalyst for action and drive the plot forward by engaging both the townsfolk and dontchaknow, the leading […]

Choose (Edinburgh) Life

CHOOSE (EDINBURGH) LIFE After publishing the first of our “Eye On” analyses which takes a closer look at Edinburgh. I thought, what better way to lead it in than to borrow heavily from an Edinburgh classic…   Choose life. Choose a parliament. Choose Nicola, Ruth and Kezia Choose Brexit and an Indyref2. Choose a pure barry castle. Choose […]

Underground, overground, measuring spree

Underground, overground, measuring spree Route, the audience research body for out-of-home advertising, has commissioned an expanded and renewed six-year research project worth £20m. James Whitmore explains what happens next. Good news in the world of joint industry currencies. Route has guaranteed an increased level of funding until 2023 and signed a new long-term agreement with […]