Screens continue to shine while posters remind us of their strength

New data released by Route re-affirms out of home as the most wide-reaching medium in Great Britain. 98% of the population sees it each week. The data also reflects continued investment in new out of home infrastructure. In the last year, the number of digital screens measured by Route has increased by 40%. Digital out […]

Inside, looking out

The latest Route data (R24) now incorporates views from on-train audiences who see platform ads through carriage windows in its audience measurement calculations. Our audience measures now take account of people travelling on trains through railway stations who have a realistic likelihood to see advertising through their windows. This applies both on the approach to […]