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Out of home advertising – it’s got GB covered

Euan Mackay

New data from Route shows that 98% of people see out oh home advertising each week in  Great Britain. The data, which now features a new measure of spot level ratings for digital screens, enables users to calculate the reach and frequency for any/all of the 392,412 frames within the dataset. This gives scope to […]

April 29, 2020April 30, 2020advertising Cover data dooh impacts measurement ooh ratings reach Route spots

OOH: look at that reach

Euan Mackay

A recent article published by Campaign, claims that TV’s weekly reach among 16-24s is unparalleled. It is almost true. It sits second to that of out of home advertising (OOH). Data from BARB is used to show that television reaches 85% of 15-24s each week. An impressive level of cover. This statistic is then used […]

February 7, 2018February 7, 201815-24 BARB Cover dooh millennials ooh planning Rapport reach television

Blog Posts

  • New Route data shows impacts per hour
  • September 2020 fieldwork update
  • Route – A technical overview – Traffic Intensity Model
  • New OOH audience data published
  • Robert Ray joins out-of-home audience research body Route as CEO
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