Changes to data inputs

The April 2020 release (R34) incorporates a range of significant developments to the methodology. These affect both the definitions and calculations made and, in turn, the audience numbers produced. Here we summarise the changes applied to the data inputs – namely the inventory, sample, traffic intensity model and the population counts. Inventory The total inventory […]

New techno-sensorium improves measurement

Audience measurement for out of home advertising in GB has just become even more accurate. It now better reflects real-world audiences for campaigns. This is thanks to the introduction of Route’s world-leading multi sensor tracking devices (MST). With the rapid expansion of digital signage, we were concerned that a two-tier audience currency may emerge where […]