Screens continue to shine while posters remind us of their strength

New data released by Route re-affirms out of home as the most wide-reaching medium in Great Britain. 98% of the population sees it each week. The data also reflects continued investment in new out of home infrastructure. In the last year, the number of digital screens measured by Route has increased by 40%. Digital out […]

Route Appoints Katherine Almond as Non-Executive Chair

Route, the audience measurement body for OOH media in Great Britain, has appointed Katherine Almond as non-executive chair of the board. Katherine has a passion for understanding human behaviour and brings a wealth of research and media experience to the not-for-profit Joint Industry Currency (JIC). As non-executive chair, Katherine will be responsible for maintaining Route’s […]

Putting social on the OOH spectrum

Ever wondered, amidst all the noise and bluster, where social media platforms sit in the real world? Recent analysis from UKOM shows the age breakdown of Facebook, Instagram and Snapchat audiences according to the minutes spent using the platforms. This demonstrates that 37% of Facebook time is generated from audiences aged under 35 with 12% […]