Almost everyone is mad, but some can control their madness

Route measures advertising in the public spaces. To sell outdoor ads, we need to understand where people go, how they do so and what the look at whilst doing it. Route has been measuring this since 2013. 2016 saw Route and Ipsos Connect agree a new contract for the provision of out of home audience […]

Mind The Gap

The dust has just about settled on the fallout of the recent General Election where once again, London demonstrated that it thinks and acts just a little bit differently from the rest of Great Britain. Using Route data we’ve dug into the numbers to analyse where there are gaps in behaviours between London and the average Briton. Recent […]

Choose (Edinburgh) Life

CHOOSE (EDINBURGH) LIFE After publishing the first of our “Eye On” analyses which takes a closer look at Edinburgh. I thought, what better way to lead it in than to borrow heavily from an Edinburgh classic…   Choose life. Choose a parliament. Choose Nicola, Ruth and Kezia Choose Brexit and an Indyref2. Choose a pure barry castle. Choose […]

Digital out of home

Does Route do DOOH?

We’re often asked, does Route measure digital out of home (DOOH). Pleasingly the response is both simple, and fun to say… “We do do DOOH”. DOOH is a relatively small but growing component of the inventory that Route measures. The most recent Route release R23 (from Q2 2017) included a total of 5,551 digital ad frames […]