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How Route works, in just two minutes…

Euan Mackay

Route has partnered with motion design experts We Are Seventeen to distill down all the complexity of the Route methodology into a handy, and dare we say it, pretty darn beautiful two minute video. We’re very proud of this work and excited to finally air it for public consumption. Watch the video below.

March 11, 2020audience measurement data dooh methodology ooh research Route video

Blog Posts

  • DOOH glossary paves way for industry-wide advertising standards
  • New Route data shows impacts per hour
  • September 2020 fieldwork update
  • Route – A technical overview – Traffic Intensity Model
  • New OOH audience data published
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