Resources for you
There are a number of tools and resources available for users of Route data, agencies and researchers:
- Glossary of terms
- Useful facts about Route
- Information about populations
- A variety of insights into consumer behaviour and reach patterns
An archive of Route documents for your information and knowledge are provided. Please follow the links for the following documents:
- Route – How it is done. This document explains the component parts of the research study.
- Route updates – background information. How does the Route currency change over time?
- Target audiences reference sheet. A full list of the planning criteria available in Route data.
- Visibility. Poster panel visibility for drivers and passengers: a first look. The very first report published as a result of the initial eye-tracking studies. (Further studies are listed within this document).
- Visibility. Estimating the visibility of poster panels for pedestrians. The report of the second visibility study that was undertaken. (Further studies are listed within this document.
- Visibility. Object visibility in dynamic scenes. A summary or our research and knowledge of movement – digital, scrolling and other dynamic images.
There are many more documents for you to browse available on the Documents page.
The official Route analysis guidelines are available for you to download, using the link on the right side of the page. For media owners, a diagram that explains the frame data submission cycle is available.
Each month we issue a document which gives target release dates for new innovations and environments. This is kept up-to-date on the Documents page. Please check in regularly- we issue the document as soon after the 1st of the month as possible.
The two questionnaires which are used in the travel survey GPS fieldwork are provided for reference, from two years’ sampling:
The year 5 sample is included in data releases 10 – 13. The year 6 sample will be included from release 14 onwards.
Please contact the Route office on 020 7317 2770 if you wish to see questionnaires from earlier years.
Do you have something in mind that you would like from us? Send any ideas for data or research tools or resources to us via Twitter. Follow us here: twitter.com/RouteResearch