Meet the Route team
A small team based in Fitzrovia undertakes the day-to-day commissioning, management and delivery of the research.
Katherine is responsible for maintaining Route’s independence and impartial approach to the industry’s currency. Katherine began her career in media planning and was board director at AMV.BBDO and PHD. Her passion for using qualitative research to develop media strategies, led to a full-time freelance research role for 10 years across a range of B2B and B2C clients. She is currently Head of Insight at Bray Leino.
Appointed Chief Executive in June 2020, Robert leads the team at Route. Robert was formerly MD of PHD’s Global Strategy Unit, marketing director at The Newspaper society and MD of Starcom Worldwide, as well as founder and CEO of conduit5 Consultancy.
Euan is responsible for ensuring things run on time while conducting analysis and communicating insights from the data. His role is to help keep Route relevant and ensure it remains current and accessible in the minds of stakeholders.
Chief Information Officer
Ian manages and oversees the vast Route database. He is also responsible for the data validation process, ensuring that the Route currency is of the highest standard.
Board and Action Group
The Board of Directors oversees strategy and finance. The board reflects an equal representation of the interests of the buyers and sellers of the medium.
The Action Group considers the overall scope and direction of the research as well as all other technical matters. The group comprises the most senior and experienced research practitioners in the medium.