Here you will find key documents relating to the Frame Granularity development
The original proposal from Ipsos on how we will get to a more granular level of data can be found here.
Route-Granularity – Initial pres- client-internal use -170406-V2-AZ
A Q&A document responding to some queries raised by Route stakeholders with regards Frame Granularity can be found here:
Route – Granularity – Feedback responses – client-internal use only -170406
An example of how the Frame Granularity analysis works in principle is found here.
Route-Granularity-SPEED_ExampleLink-client-internal use-170410-V1
Here you will find an outline of the profiling demographic variables which will be available at a frame level, once the granularity development is in place.