A visual approach
The short video below summarises the Route methodology in just two minutes.
A technical approach
ROUTE-A Methodological Overview-April 20-V1[1]
For those wanting a little more depth and technical insight, then direct your attention to the link below. Working in partnership with Ipsos Mori, we present a technical report outlining good practice protocols in measuring audiences for out of home advertising.
Click here to download the report.