We’ve made quite a lot of significant methodological changes of late (see here for a summary) which got us and our friends at Ipsos thinking that perhaps it was time to produce a technical overview of how Route comes together.

Written by Andrew Green –  Ipsos‘ Global Head of Business Development, Audience Measurement – the report acts as a technical summary of how Route works and offers a guide to good practice in the field of out of home advertising measurement.

You can download a copy of the report here