Released today, a new Digital Out-of-Home Glossary marks the first time that the industry has come together to agree on a set of shared terms across multiple areas, including measurement, programmatic and targeting. The glossary has been developed by IAB UK’s Digital Out-of-Home (DOOH) Advisory Group, the trade body for Out-of-Home (OOH) advertising Outsmart and […]
Route – A technical overview – Traffic Intensity Model
The measurement of out of home advertising audiences is simple in theory, yet can be fiendishly complex in practice to carry out. With this in mind we have partnered with our friends at Ipsos Mori to provide some further guidance on good practice in the field of out of home advertising measurement. The second paper […]
New OOH audience data published
New data from Route show a stable picture in the delivery of audiences for the outdoor sector. Under typical conditions, 97% of the population will see out of home advertising every week. 84% of adults will see a digital screen in this time. Route measures audiences for 11,324 digital screens, an increase of 1.3% from […]
All your questions about the new Route data, answered.
With the launch of the new currency, users of Route data will notice some changes. We know that change can be unsettling and so to try and make the transition to the brave new world as smooth as possible, we have produced a handy FAQ document setting out both short and slightly longer answers to […]
Out of home advertising – it’s got GB covered
New data from Route shows that 98% of people see out oh home advertising each week in Great Britain. The data, which now features a new measure of spot level ratings for digital screens, enables users to calculate the reach and frequency for any/all of the 392,412 frames within the dataset. This gives scope to […]