Analysis of the most recent Route data shows that the increased investment in digital out of home inventory (DOOH) is having a positive effect upon audience sizes. With 5,774 digital frames now being measured by Route, we see that a campaign including all of these will return 50% GB cover in a week. In a […]
The dust has just about settled on the fallout of the recent General Election where once again, London demonstrated that it thinks and acts just a little bit differently from the rest of Great Britain. Using Route data we’ve dug into the numbers to analyse where there are gaps in behaviours between London and the average Briton. Recent […]